It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer. And you’re not encouraging that if your profile photo and cover photo don’t represent your business. You can use this collection of business tools to run ads, use Facebook Commerce features, and connect your Facebook and Instagram business accounts. It also features tools for planning, creating, analyzing, and posting content across both platforms.
- You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.
- Think of your Facebook page as an online presence that connects your brand with potential customers and other loyal fans.
- Rolling with the pet store example, your profile photo should not be a picture of your dog.
Keep in mind that the contact information you supply here will be public. You don’t need to provide your email address or phone number if you don’t want to. Your Facebook Page is likely serving as a first point of connection.
Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click Page setup, then select Page access.
How to create a Facebook Business Page: New tips for 2025
Make sure the photos you choose align with your brand and are easily identifiable with your business. For you, it will likely be to shop at your store, visit your store, or contact you. Once you’ve got your profile and cover photo added, you can add an action button. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. It helps track metrics like reach, engagement rate, impressions, shares, and more.
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A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more. You can also access Meta Business Suite via a dedicated mobile app that’s available for both iOS (iPhone) and Android. Your Page name will ideally be the same as your business name. However, if you’re a small business, another Page might already be using that name.
Try out these 16 Facebook post King Johnnie Casino Facebook ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above). No one wants to launch a Page with a follower count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page.
Step 4: Add visuals and an action button
In that case, you may need to get creative, such as adding your city to make it more specific. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote.